Meet the owner
I’ve always had an obsession with fashion but what I’m most passionate about is the experience at Primp. I believe that shopping is meant to not only make you look good, but ultimately make you feel like a million bucks! It’s my mission to bring on-trend, affordable style and an upscale in-store experience to shoppers in the Twin Cities and beyond.
I love traveling to New York and Los Angeles to stay on top of trends, but I am inspired the most by our customers. We love recommendations, and our stylists always keep me informed with what people are shopping for. Primp is meant to be a place you can experiment with style and discover what you like by just trying things on. We are always asking the question “who do you want to be today?” because we want to inspire our guests to try new trends without the financial commitment.
When I’m not at Primp you will find me with my favorite people: my husband, Brandt, and our two sweet (and wild!) young boys. We love traveling as a family, exploring the Twin Cities, and cuddling up at home with our yellow lab, Charlie.