In September 2010, two stylish friends set out to change the mindset that boutique shopping is only for those with bookoo bucks. After all– you shouldn’t have to be a Rockefeller to be a snappy dresser! They filled their quaint shop in St. Paul with dresses, tops, skirts, and basics for affordable prices. Now having expanded to nine locations around Minnesota and South Dakota, Primp is filled with cheap-chic pieces for any woman!


Meet the owners

Michele Gudmundson, owner of Primp Boutique

Michele Henry

I have always been an entrepreneur at heart. I live for the thrill of seeing new ideas cultivated and executed. Above all I love the passionate people it brings together and the energy that a new concept creates!  

The definition of Primp is 1. to dress or adorn with care. Or 2. to groom oneself carefully. We created our store with that definition in mind, a place where women could go to do just that!

When I am not at Primp you can find me chasing around my two kids, Bronson age 3 and Bergan age 2, doing hot yoga or paddle boarding!    

I love layering new trends with classic pieces! Think high waisted skirt with fringe booties, an oversized blanket scarf and floppy hat.  Im always willing to try and make a trend fit into my wardrobe!

It’s a draw between my dainty bow knuckle ring and my collection of  printed  vintage scarves.

Wesley Uthus, owner of Primp Boutique

Wesley Uthus

Our customers influence us the most when buying.  We love customer recommendations and our stylists always keep us informed with what people are shopping for.  We also stay up to date with what is happening in New York and LA so we can sprinkle in a few super-trendy pieces here and there.  We always want Primp to be a place you can find a style you can ‘just try’ without the financial commitment. 

When not at Primp you will most likely find me hanging out with my husband Brandt and our yellow lab Charlie.

My favorite is Rachel Zoe.  I love her simple style paired with oversized accessories.  She always looks polished and timeless.

I really do appreciate all trends.  What drives me crazy is when people take on a trend that doesn’t do anything for their body type.  There are so many great styles out there for every shape and size.  Just because something is “trendy” doesn’t mean it looks good on everyone!




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